March 9, 2007
The Truth About “Hold” Music
Who is really getting your clients attention?
Music on-hold may not be music to your patients’ ears. Not only could you be playing music that your patients find distasteful, but if you choose radio, your clients may be listening to an advertisement for another dental office!
Dead air is not a recommended alternative.
With dead air, callers may abandon the call or hang up for fear they are not connected. It is inevitable that eight out of 10 calls placed to your office will be put on hold in a busy dental office. Wisely use this time to educate your patients about your credentials and your office amenities, while promoting your services and products.
The Facts Are In
Studies have shown, effective on-hold messages reduce hang-ups by nearly 80%, and up to 20% will respond to offers promoted in the on-hold message. When done well, your message on-hold programming can improve the professional image of your office while providing useful dental information and motivating your patients to try special treatment offers.
Take advantage of this captive audience and proactively grow your business with effective on-hold messages that provide strategic treatment offers to this target audience.